Understanding the market, customer’s requirements, expectations, psychology attitudes and behaviors toward Real estate in general and any property particularly is very important for the real estate company. The good and reliable information is considered as the first stept leading to success.

Property is high value assest so buying behavior and decision making process of customers are very different with others in different industries.

Many identified difficulties and fierce competition in real estate business that lead to the fact that real estate companies need to be professional from the beginning steps which are to understand the customers, the competitors the and business environment from that to identify the best approach.

RICI is the first local company in Vietnam providing research services which meet different client’s needs. We are conducting wide range types of market survey and help clients to indentify target customer groups, potential customers, give valuable inputs to client’s marketing plan and support to the implementation if required.

We are specialising in real estate information and research. We apply different and applicable models from simple and standard to advanced levels for different project types, methodologies of data collection, analysis and presentations.